Who is Beautycounter?

Category: Beauty
By: Emily Voss, Liz Taylor,
September 30, 2020

Our Mission: To get safer products into the hands of everyone.

 

Decades of studies indicate that serious health issues (including but not limited to asthma, cancer, and infertility) are on the rise and are due in some part to our ongoing exposure to toxic chemicals—whether it's in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.

 

There are more than 80,000 chemicals on the market today. Many don't have any safety data. This is particularly true of those used in the skin care and beauty industry.

 

What's worse is that the Food and Drug Administration (the agency that regulates cosmetics in the United States) does not have the authority to remove harmful ingredients from the products we put on our bodies and on our kids' bodies every single day, day after day.

 

Beautycounter is a direct retail company that creates safer beauty and personal care products. We offer our products across a wide range of sales channels: Independent Consultants, e-commerce, limited-time brand partnerships and retail stores.

 

We also educate the public about environmental health issues, advocate for health-protective laws and build a movement for change. One by one, we are leading a movement to a future where all beauty is clean beauty. We are powered by people, and our collective mission is to get safer products into the hands of everyone. Formulate, advocate, & educate—that’s our motto for creating products that truly perform while holding ourselves to unparalleled standards of safety. Why? It’s really this simple: beauty should be good for you.

 

Beautycounter’s mission is to get safe products into the hands of everyone. We’re a beauty brand dedicated to radical transparency, and our Ingredient Selection Process sets a new standard for health and safety while ensuring our products are effective and beautiful.

 

As a direct retail brand, we distribute our products through relationship networks and online. Our social sales platform enables entrepreneurship and creates an exceptional business opportunity. The convenience of our ecommerce site serves as a comprehensive educational resource and allows customers to shop with us directly.

 

We’re committed to challenging the current industry, empowering people to make informed choices, and ultimately helping create a safer and healthier world for everyone.